Advertising Terminology
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y| Z
Taxi Displays / Taxi Tops
Advertising structures affixed to taxicabs, either on roof or at rear.
Roof panels are called taxi tops and are generally backlit at night.
TVR
(television rating) A rating is 1% of the potential viewing audience or universe.
For example: a Scottish TV or Grampian TV commercial, or programme, achieving 15 Adult TVRs would have been seen by 15% of all adults in the transmission area, (15% of the Universe).
Every commercial that is broadcast has a TVR value attached to it. This allows advertisers to calculate the exact number of people who have watched their commercials and their socio-demographic profiles.
Transitional Ad
(Web): An ad that is displayed between webpages. In other words, the user sees an advertisement as he/she navigates between page 'a' and page 'b'. Also known as an interstitial.
Terms and Conditions
The details of the contract accompanying an insertion order for advertising space.
