Advertising Terminology
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Line of Travel / sight
(Outdoor): The centre of a lane of traffic moving in one direction.
Live Read
(Radio): A specific commercial type where the announcement is read "live" on-air by a station personality.
Lead Time
The minimum amount of time necessary for the station to be informed in advance of schedule placement, or changes that are requested by the client in a buy already scheduled to run.
Can also refer to the amount of time between the announcement of a possible campaign and the actual dates it is scheduled to run.
