Advertising Terminology

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Inflatables

(Outdoor): Gas-filled, three-dimensional displays for use at point-of-sale or special events; usually taking the shape of a product, trademarked character, etc. affixed to Bulletins.

Island ads

Ads that are generally located in the center of a newspaper page with news articles set all around them.

Illuminated

(Outdoor): Advertising displays with electrical equipment installed for illumination of the message at night, or in early morning darkness.