Advertising Terminology
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Gross Impressions
GIs (Radio): The sum of the Average Quarter-Hour Persons (AQH) audience for all commercials in a given schedule.
The total number of times a commercial will be heard over the course of a schedule.
Formula:
AQH Persons x the number of commercials in the advertising schedule = GIs
Gross Rating Points
GRPs (Radio): The sum of all rating points achieved for a particular commercial schedule.
Formula:
AQH Rating x the number of commercials in the advertising schedule = GRPs
Gutter
The centre blank space between two pages facing each other.
