Specially commissioned Transit display in which the entire vehicle is covered with the advertising design, including windows, through which passengers have visibility due to special material.Frontload
(Radio and TV): Refers to creating a schedule that tends to place more commercials on days of the week that have less demand, and fewer commercials on days with the heaviest demand.
If a station is heavily sold on Thursday and Friday, but has fewer sales on Monday and Tuesday, a frontloaded order for Monday through Friday might place four (4) commercials per day on Monday and Tuesday, three (3) on Wednesday, and two (2) on Thursday and Friday.
A service where you can buy advertising space for the exact price listed on each saleable item.Fiber Optic Display
(Outdoor): An innovative use of electronic light transmitting fibers to create changeable copy displays.Fixed Position
A commercial scheduled to run at a precise time, or a commercial scheduled to run within specific programming content.
This could also refer to a print or online ad where the position has been guaranteed.
The average number of times the same person will hear or see a commercial.