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EzineStands for electronic magazine and is a name for a web site which is either (a) modeled after a print magazine or (b) a magazine that is only available online or through email.
Encryption(Web): The scrambling of digital information so that it is unreadable without the use of digital keys.
End Panel(outdoor): The advertising structure which is closest to the approaching line of traffic when more than one structure is built in the same facing.
EveningAlso known as nights, this is the late evening broadcast time period for Radio and TV, most often represented by Monday though Friday from 7PM-Midnight as defined and reported by Arbitron.
An individual station's daypart(s) will not necessarily conform to this standard definition(s).
Advertising contracts should include the specific hours that define the time period for each station?s daypart.
A person's physical contact (visual and/or audio) with an advertising medium or message.

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