In radio, a commercial time-slot immediately before or after a specific program (e.g., an adjacency to the 9:00 p.m. news).Audio logo
In TV or radio, a slogan used in every commercial, usually at the end of the commercial.ABC
The Audit Bureau of Circulations, which provides independent verification of circulation / data figures to facilitate the buying and selling of advertising space.Animated GIF
An animation created by combining multiple GIF images in one file. The result is multiple images, displayed one after the other, that give the appearance of movement.Advertising Agency
Company that creates, prepares and places advertising in various media, working as agent for its client (advertiser).Advertising Structures
(Outdoor) Physical units built by a plant operator to display advertising. The structures are built to standard specifications.
The advertising message is applied to the structure in several ways.
(Outdoor) A variety of advertising displays are available at airports, ranging from Dioramas (backlit wall posters) to free-standing islands or specially built exhibits.Allotments
(Outdoor) The number of panels included in a Poster showing. The Poster medium consists of unilluminated Posters or a combination of both and are offered for sale in packages by the plant operator. The number of panels in a GRP/ Showing is referred to as the market allotment, which will vary from market to market.AM Drive
(Radio) Also known as morning drive, this is the morning broadcast time period for Radio, most often represented by Monday through Friday from 6AM to 10AM. An individual station's "daypart(s)" will not necessarily conform to this standard definition(s).
Advertising contracts should include the specific hours that define the time period for each station?s "daypart."
(Outdoor) Advertising structures that are built for maximum visibility to vehicles approaching the structure.
They are classified as angled when one end is set back more than 6' from the other end of the structure as measured along the line of travel.
(Annual ADT) (Outdoor) Measurement representing the total number of vehicles passing a given location, based upon 24-hour counts taken over an entire year.
Mechanical counts are adjusted to an estimate of annual average daily traffic figure, taking into account seasonal variance, weekly changes and other variables.
(Outdoor) The distance measured along the line of travel from the point where the advertising structure first becomes visible to the point where copy is no longer readable (having passed out of sight).