The latest moves in vehicle and transport advertising formats
We see them on the sides of vans and buses and as we pass a truck on the motorway - vehicle ads seem to be moving in the right direction for advertisers.
As the outdoor advertising industry develops into a hugely competitive environment, we must now accept the fact that ads are for sale on anything that moves!
The increase in transport and vehicle advertising formats has been significant over the last few years and it is now one of the biggest advertising growth areas of the last decade.
One of the distinct advantages to this type of advertising is its potential to reach a large demographically targeted audience. You can now advertise on a truck on its journey from London to Leeds and from Edinburgh to North Wales. There are scrolling panels, billboards, LCD screens with audio and many other options.
A number of vehicles will also now come with satellite navigation tracking so you can see how many miles it has covered and even stats on the average number of viewers, which has been determined by taking a mean value of recent traffic levels from the highways agency and transport authorities.
The costs involved can be relatively low and some of the transport advertising service companies can offer local or national campaigns to suit your budget. Of course the sizes and their associated costs for design and production can vary so always make sure that you take this into account.
Why not take a look at what's on offer on a vehicle near you.