Different ways to get your message across to the masses
Are you thinking of producing and running your own TV advertising commercials?
Well, before you buy the video camera and ask people in the park to act naturally, you may want to look at the options of choosing the right channels and production companies to do the hard work for you.
One of the great things about technology and the 21st century is that it is possible to do almost anything in the advertising industry. There are companies and advertising agencies that can negotiate advertising costs and schedules for you and there are a whole host of companies who can produce high quality adverts for any advertising media imaginable - well it's is the same for television advertising too.
When we look at advertising on TV, we see a pattern emerging - a pattern that works for car manufacturers, loan companies and people trying to sell aftershave. All of these companies have studied the trends in advertising, as well as keeping their eye on what the customer wants and when they react positively to certain situations. What you have to do (before anything else) is put yourself in the mind of the customer and decide where and when you would be more open to buy your product.
As soon as you have found the right station, you must then look into taking on the services of a professional production company. There are many out there, but you want to make sure that you give your time and money to a company that has a massive amount of experience in this media. Going into this in a half-hearted fashion is not the way to go. Don't think about cutting costs too much either. Sure, there are discounts to be had and cheaper companies to help you, but it is well worth getting the best people you can afford if outsourcing is top of your list.
The rough guide to TV advertising rates will be around £1,000 for each 30-second slot. You will then have a cost of around £10,000 for the actual production and design of the advert, so the concept of TV advertising is well within your reach. Just make sure you communicate your wishes to the team you take on to save time and money later. If they are any good, they'll know what to ask you and which buttons to press anyway!
Take a look at our television advertising listings in our media database.