New and exciting concepts to consider
One of fastest growing types of media advertising has seen tremendous change over the last few years.
The whole concept of outdoor advertising encompasses some very interesting formats and is now one of the most popular forms available for consumer and B2B targeted campaigns. This is great news for a variety of outdoor advertising companies who are developing a number of attractive designs and concepts for advertisers to consider.
One of the most popular is in the form of transport advertising. You can now advertise on mobile billboards on trucks, vans, scooters and also purpose built vehicles. The beauty of this format is the speed in which designs and campaigns can be produced and advertisers can be very selective in the geographical area. Some vehicles even come with GPS, so you can monitor a campaign's effectiveness and track is where is it suppose to be at all times.
Some other outdoor advertising formats are known as ambient advertising and these can include advertising on golf courses, furniture and seating and even beer mat advertising - the list is certainly growing and is very diverse.
As ordinary people and local businesses see the potential in their cars, vehicles, buildings and business premises, this format will undoubtedly move on from the standard, yet very successful billboard advertising we see on roadsides, bus shelters and taxi media - watch this rather large space with great interest.
To see a selection of outdoor advertising media go to our media database.
Find more content about Outdoor advertising on our site.