The choices available to the advertiser
There is no doubt that this advertising media format has developed significantly over the last few years and offers the advertiser a whole new concept in consumer reach.
When we say consumer, we mean that this form of Outdoor Advertising lends itself more to 'consumer targeted' campaigns, although a number of B2B companies are now jumping on board with mobile billboards specifically. The fact is though that some of the big consumer brands are seeing great returns from this form of media advertising and this means that advertising agencies can use this media for a number of their clients.
The options range from taxi media, bus advertising and other transport advertising formats like truck advertising and even scooter advertising
The real benefits that these outdoor advertising companies can offer is that all of the advertising boards can be designed, developed and running on a campaign very quickly. The reach can be substantial and some of the mobile vehicles can even be fitted with GPS systems, so you can track the campaign.
The advertising costs for these systems can be anything from a couple of thousand pounds ($3700) up per 14-day campaign and can include design services. However, the longer the campaign, the better deal you can get!
To view media sellers who offer this format, take a look at our Out of home profile pages in the media database.