Internet advertising is starting to grow popular as people start to shift away from their TV's, radios, and the great outdoors. Instead, they just hop on their computers and get updated in the latest news, communicate with family and friends, and surf around the net for fun. The main goal of advertising on the internet is to somehow plunge into these activities that people do every day on the internet without being too intrusive.
Here, we will go over some of the concepts and formats in advertising on the internet effectively. First, we go over the different models that can be used in determining the cost of the advertising. The rates for advertising on the internet can depend on the cost per thousand impressions (CPM), the cost per click (CPC), the cost per action (CPA), or a combination of these.
Internet advertisements can be displayed anywhere on the page. Whenever an advertisement is loaded, it counts as an impression. In the CPM model, costs are usually calculated every time a thousand impressions are generated (CPM), so for this model to work effectively, it should be placed in the right spot with a captivating design.
Some companies prefer to charge every click a unique person makes on the ad, which is known, as the cost per click (CPC). This means that the more people that click on the ad, the higher the total cost. Therefore, to make this model useful, the information being displayed on the advertisement's destination should convince users to take an action on the product or service.
Lastly, cost per actions (CPA) can be used to guarantee close proximity between the consumer and the product or service being advertised. Actions can refer to a sign up, form submission, or even a purchase. Because of this guarantee, pricing for this is more expensive. To make it worth the costs, the product or service should be appealing enough to keep or stay subscribed.
These pricing models can be applied to the different formats of advertisements. The most common are the banner ads. Banner ads are rectangular ads that resemble real life banners. They are normally found on the header and footer parts of the web page. Some can also be found vertically on the side (known as skyscrapers).
The MPU or mid-page unit format is similar to banner formats, but it looks more like a square. Unlike banner ads, they are usually found in between the content areas of the page. Video advertisements can be used in place of MPU's to deliver a more descriptive and attractive message.
Sometimes you may find that your advertisements aren't hitting your desired areas. This is where contextual advertisements come in handy because they surface in areas where the advertisement is related to the content. Network advertisements can also aid in this by displaying it in a range of sites within a site's network.
If you feel that your advertisements aren't getting much visibility, pop-up advertising can be used to overlay the content with your advertisement. This guarantees a sure impression, but with pop-up blockers being popular and possible annoyances, pop-ups don't always work.
There are relatively a lot of ways to advertise in the internet. It is just up to us on how we really want our advertisements to be like.