How to sell advertising in your advertising media or advertising media sales job.
Advertising sales jobs are quite simply a very different kind of sales job. The sale of advertising space seems to be extremely competitive across many different industries and you have to be made of a certain kind of stuff to succeed. For this reason a lot of media advertising publishers want someone else to do the selling for them and this help can arrive in the form of permanent or freelance advertising sales people. The latter is the way to go if you want someone to work on a commission only basis and the associated risks in taking on a freelancer are actually quite small.
Of course, selling advertising is all about matching the benefits of the media and target audience to the product and desired reach of the customer.
Whether you are selling TV advertising or outdoor billboard advertising, you must grasp the positives of your media and sell them to your potential customers.However, one thing that most advertising sales people don't do is to treat each customer with a different approach when they need to. If you present your product without asking questions, you are going to find it very difficult to succeed.
For example, if you are selling Online advertising, you should find out if other forms of media like magazine advertising and Outdoor Advertising are working well for them. If you find out that their current schedule of magazine advertisements are working well, then you should explain why your media would work well alongside it. If they give you negative comments about certain media, then you can tell them why your media would do a better job, without knocking the competition. If you are too arrogant, your potential customers will probably mark you down on personality alone and this is no good in building a long-term relationship.
One thing about advertising sales is that you must offer a desirable product in a format that the customer wants. If we take web advertising, it is important to place the ads in the right place, as well as giving the visitor content to read. The latest advertising news and general consensus suggests that simple advertisements which mingle in with the content and colour scheme is best and there is some evidence to support this.
As advertising costs remain low, it is important to stay ahead of the competition by offering something of real value and always have variables to negotiate with. It is also important to offer tracking of sales enquiries, statistics and feedback, as well as keeping up with good levels of communication. Remember, out of sight, out of mind!
This guide page is a brief introduction to advertising sales. We have many other pages that we hope you will find interesting. Some of them can be found by clicking on the live links within this page.
Also see: freelance advertising services