Hairdresser Magazine - Glossy For The Hair and Beauty Trade
Listed in: Business > Fashion, Clothing & Textiles
Affiliations: | Last changed: 16 Feb 09 10:46 | Last Verified: 14 Feb 09 09:23
Description
Hairdresser Magazine is a paid-for publication. It is a full colour, A4, high quality, glossy trade publication produced quarterly. Each issue has pages for product and services reviews, step-by-step spreads, seasonal style features, a legal page, book review and a Learning, Education & Development spread as well as business ToolKit page.
Target audience: Mailed out to individual addressees either their business or home address. The hair and beauty trade - specifically those professionals who are registered under the 1964 state registration act. Internal research carried out in 2005 indicated a readership of 20,000. Readers are top celebrity and award winners, high street salon owners, multi-sire owners, franchisors and franchisees.
Demographics: Sent by mail order quarterly, 99% to UK addresses. Copies also sent to leading industry players, press agencies, colleges running hair and beauty courses, celebrity stylists.
Key numbers: Publication run between 8-10,000 each edition sent to registered, paid-up addressees plus agencies & colleges (as above).
USPs: Only professionally qualified hairdressers and stylists can be registered (evidence must be supplied) therefore the readership is the best in the market, with celebrities and successful salon owners;
Internal research showed that recipients retain their copies between one and two months (unlike a weekly rag that's discarded very quickly);
Every page is coated at press with a varnish to retain ink permanently and add durability to protect it in the harsh humidity of a salon and for long-life;
The ratio of editorial to advertising is strictly restricted usually 60:40 editorial with a maximum of 50:50;
The style and design framework is refreshed every three years.
General: Available in the high street salons, eagerly anticipated by the readership, has an educational quality with a vibrant dynamic style;
It is widely respected by the trade professionals with top industry manufacturer names renewing their advertising year in year out.
Each issue includes a Readers Offer page where both readers and those providing free goods participate without cost;
Copies also given out at the major hairdressing shows and exhibitions in the UK;
The ratio of subscriber copies to free issues is 97.5:2.5 respectively;
Trade or media annual subscriptions available at discounted rates.
Media Pack: To view our media pack just click on the 'download media pack' link at the top of this page.
Mechanical Requirements
See media pack
Payment Terms
New advertisers: Invoiced on sign-off proofs, payment by cheque or BACS within 10 days;
Contracted advertisers: 30 day account, invoice raised on signed-off proofs; payment by cheque or BACS.
Contact details
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Hairdresser magazine, Hair trade, Beauty trade, registered professionals & media specialists, glossy magazine