Web advertising
Ways to promote your business on the internet
The internet is changing and will continue to do so. More and more Online advertising vendors and networks are popping up all the time and the market is getting extremely competitive. So, how do you make sense of it all?
There are a number of basic rules that you should follow to make the most of your web media advertising plan.
- Research the key target sites and opportunities relevant to your website and product range
- Allocate a test budget for a trial period
- Select from a number of different advertising media formats
- Run a one month campaign and monitor the results accurately
When you have finished, you should be able to select from the best generators and increase your advertising budget for these according to trial return on investment.
So, where do you start and which formats do you choose?
Well, nobody seems to clicking on internet banner advertising for fun these days! - the novelty value of the late 1990's has gone and more sophisticated systems are now in place. However, don't ignore this form of Internet Advertising as some providers could give you 1% click through rate (and this is quite good by the way) or higher. If your ads are displaying on a relevant media at say 3-5000 views per month, then this will still give you a decent result. Do check out cost per thousand or set rates though and make sure you track everything!
Compared to magazine advertising rates, Online advertising does seem to offer good value for money. Of course, your media plan may also include magazine advertising and this may be a good vehicle for building brand and awareness. However, online now seems to have the edge, in terms of being able to track results and this is why more and more people are switching a high proportion of their ad budgets to the internet.
Do also consider ppc advertising (pay per click advertising) from companies like Google, as this can be a great way of getting clicks to your site. In this format, you can create ads, run them on a network and on search results and then pay a fee when anyone clicks on your advert. This system works for thousands of companies around the world and Google are certainly leading the way.
If you also want someone to take the hassle out of researching and buying media for you, why not ask a media buying agency to help.
Take a look at our full list of Advertising guide pages.