Online Video advertising
As internet connection speeds and ad serving becomes more sophisticated, we can see that online video advertising creates a very good opportunity for marketers.
It seems that multimedia messages do engage audiences and this is one format that online publishers are not only serving as a revenue stream for advertisers, but also as a great promotional tool for themselves on their own sites.
If people are entertained and they are receiving relevant messages, they are more likely to click on more pages. Of course, more pages means higher page impression rates for publishers and this helps to sell other ads.
There is no doubt that just being informed is not enough and online video advertising represents a visually appealing message, which can draw people in and add credibility to your offerings.
Depending on the audience online video can be used to display high impact images and audio which grabs the attention of visitors to a particular website. When people become engaged they are more receptive to offers and this is where video advertising works at its very best.
A point to mention about Video advertising (as with other media) is that you MUST come up with a good call to action on your ads. An advert that does not have a clear message is wasted and the response and impact from such a video will be limited.
If you can produce a professional looking video yourself then go ahead, but remember, that a great quality video will create better responses and will add credibility to your product. If you want to take on the services of a professional then we'd advise you to do so. It could take you longer to figure out the workings and design tools used for creating video that it will to just outsource the production side to someone else.
If you are wondering about the file format and expected size, you can probably put together an .AVI video together at around 20 to 30MB. Once compressed, you can get this down to 6 or 7MB. However, before you try to master the production and design of video, do take a look at what an outside company will charge you for their time and expertise. If you decide to do the job yourself, you can buy a simple tool to convert your video to a lower file size. The same software should also add a skin or background to your video and allow you to add your own unique designs. Most of these tools can be found by typing 'online web video' into a search engine.