Online audio advertising & pay per play advertising
Audio advertising is beginning to hit a whole new level in terms of coverage and it is now becoming one of the real success stories of the online advertising format.
There is no doubt that audio can capture our attention - when used with online video advertising it can deliver an engaging and highly professional message.
With contextual advertising leading the way in the pay per click advertising arena, it is now the turn of audio to sing its merry tune to a targeted audience.
There are around 140 million internet audio ads being played as we speak and this online marketplace is expected to grow to around 35 billion US dollars by 2012.
The main concept is that audio ads will be contextually served which means they will match and play on web pages with relevant content. Each advert will be around 5 seconds in length and website owners will get paid as soon as someone hears the advert. The viewer will not see anything, but they will hear a message from the advertiser. This can be targeted to demographic location and will be extremely useful for local and national advertisers alike.
With over 900 million internet users, audio presents massive potential and even the BPA is testing and retrieving statistical information to make sure that audio ads are traceable and verifyable.
With traditional text and image advertising, the website owners run the risk of turning people off from their site with strategically placed advertising that can still obstruct the main editorial content of a website. This is not the case with audio - once an audio advert has been played the surfer will not hear another advert during the full duration of their stay on that particular site.
All in all audio advertising through pay per play has great potential in the advertising marketplace and all advertisers should carefully research the best vehicles to advertise on.
You can set up and record an audio file from your PC very easily - just go to start, all programs, accessories and entertainment. You can then click on the red button and start your recording up to 1 minute. You can also find a similar audio recording device on your MAC. Just set up a microphone and away you go.