Bus stop & shelter advertising
You have their attention so make the most of it.
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the last decade.
Some of the big brand companies use Bus stop and shelter advertising to get a quick message across to a travelling audience. A lot of consumer brand ads are used on panels because people are potentially travelling to where they can get or see these products and brands.
A lot of adverts within this format can be lit, scrolling or standard static panels. You will have to find some of the main suppliers and ask them for the relevant options before deciding on where to best make use of your advertising budget.
One thing to know though is that this format is all about impact and design. The turnaround from design and production to placement can be very quick and there are always people on hand to help you in this department.
A lot of advertisers see the creative side of this format as a real personal barrier and outdoor advertising companies are well aware of this general misconception. Of course, help is on hand and most are willing to hold your hand through the whole process.
This format does have some real advantages over the larger outdoor billboard advertising displays you see in the high street or on the side of buildings next to a motorway. However, it is all horses for courses and choosing the correct media very much depends on the message you want to give out and the budget you have to successfully say what you want.
Also see bus advertising.