Bus advertising
If they all come at once it means a great advertising opportunity.
So you stand there waiting for a bus and you happen to look at the bus stop advertising or bus shelter advertising board which promotes the latest movie. You then see your bus approaching and as it stops at your feet you see a perfume brand advertised on the side panel.
There is no doubt that advertising is everywhere and it seems to be following us around!
Of course, most of us are unconscious to it - people generally see an advert and take in its content, but they'd forget where they saw it if you asked them a few hours later. It is all down to relevant advertising hitting us in the right place and at the right time and bus advertising does it in a very controlled but high impact way.
The concept of eye level media is everywhere. You can find it on taxi advertising and other vehicle advertising formats including vans and trucks. It is a growing area and advertisers are now jumping on board more than ever.
A panel on the side of a bus can cost anything from a few hundred pounds to many thousands - it all depends on the coverage and takes into account the display area, frequency and the number of vehicles in a particular campaign.
It seems that movie companies use this format a lot, because most locations where buses are seen have cinemas close by. It is also very easy for the consumer to make a decision on whether to travel to view a movie or visit a shop to see a brand of perfume or other consumer targeted item. This is why bus advertising is such a popular choice for those advertising wishing to reach consumers who can be influenced and make decisions quickly.
If you are looking at Bus advertising, do take advantage of any production and design help the outdoor advertising company can provide. Figuring out where to place the ads isn't really a headache, but implementing the right design in the correct format should be left to the true professionals.